Quantifying a specific outcome that you experienced with your colleague, such as that she designed an award-winning marketing campaign that won your company new business, provides tangible support to back your belief in her. You want to know what he or she offers in terms of personal character and professional credentials.įocusing on the trio of results, work style and attitude can help you strike this balance in a short space. When you’re in the position to hire someone and are reviewing multiple candidates’ credentials online, you want to get a clear sense of what each person would really be like in the role. Instead, think of specific strengths that really make the person stand out - for example, that he’s the most responsive communicator you’ve ever worked with, or that she consistently met your department’s goals, below budget. Don’t waste your review time sharing basic facts expected in any job. Since there’s a 3,000-character limit on LinkedIn recommendations, it’s important to make every word count. Recommendations that highlight underwhelming qualities (“Dustin always arrived on time to work”) or sound generic (“Martha was a reliable employee”) leave readers feeling flat. The source of the discomfort these cause may be insufficient significance or specificity. Some well-meaning recommendations are nonetheless cringeworthy. Consider letting the recipient draft the recommendation. Share results, work style and attitude. Keep it short, significant and specific. How to Write a Recommendation on LinkedIn: With this in mind, consider the following pointers to help you deliver an effective and powerful LinkedIn recommendation to colleagues and others with whom you’ve truly enjoyed working. “Just like having a photo increases your chance of getting a contact, a few recommendations add to a person’s credibility.”Īlthough Fluhrer notes that he reads all LinkedIn profiles of interest to him whether or not they contain recommendations, he explains that “they can only help.” “Recommendations for a candidate are an additional bonus, a cherry on top,” says Alan Fluhrer, talent acquisition manager at W.E. The approach you take to writing a recommendation on LinkedIn might seriously affect the professional reputation of the person you’re reviewing - for better or worse.Īssuming your goal is to help the person you’re recommending, writing a strong LinkedIn recommendation can boost the candidate’s credentials in the eyes of recruiters, hiring managers and professional peers. The pressure is on: Unlike a traditional letter of reference shared with specific employers or hiring teams regarding a particular position, LinkedIn recommendations are public and available to your entire professional network via social media. You’ve been asked to give LinkedIn recommendations to former colleagues. Business & Finance Click to expand menu.
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